We support local food producers
on their growth path.
Because Switzerland needs more
innovative, sustainable and tasty products.
Our services
We accompany food producers who want to boost their market success.
With many years of experience, we advise you on marketing, sales, strategy and organization and think outside the box together. We offer the following support:
Workshop & Consulting
If you want to tackle a project with additional support and expertise, or if topics are always on your mind but you never find the time: That’s where we come in. We often use workshops to develop ideas and solutions together and then compile the results. You and your team are always part of the process, which ensures that the results fit for you.
Team on-demand
In peak times and for special tasks, we offer support as short-term team members: we take on tasks and projects, plan, clarify and organize. This way you can cope with the high workload or implement ideas without enlarging your team.
We support you in the way you need us.
We work together in the way that suits you and your team best, either on a one-off basis for a specific topic or over the longer term for your projects. In any case, we look for a cost-optimized solution for you and your company.
For small producers
- Situation assessment
- Annual planning
- Budget planning
- Customer acquisition
- Social media consulting
- Implementation of marketing activities (e.g. newsletter, promotions, PR etc.)
For food start-ups
- Business model development
- Growth plan
- Positioning and brand architecture
- Brand development
- Marketing & sales planning
- New product launches
For established food producers
- Growth projects
- Optimization of strategy process
- Marketing projects (e.g. repositioning, customer retention, etc.)
- Sharpening corporate vision, purpose and values
- Team organization and development
Our team
Top-quality and honest food is our passion. And we prefer to work not only for you, but together with you.
Nicole
Nicole is our marketing expert in the food sector. She has many years of experience in managing well-known international brands and has successfully promoted these brands, among other things, as marketing manager. She is very familiar with the consumer goods landscape in Switzerland. Nicole studied business administration with focus on marketing at the University of St. Gallen. In her free time she loves to read and try new recipes.
Tamara
Tamara is our sales strategist. She understands how to bring consumer goods into the pole position in retail by means of careful procedures, clear sales concepts and years of experience. As head of sales, she has proven how to build strong partnership relationships with retail companies for mutual success. Tamara is a business economist at ESB Reutlingen. She never loses her pragmatism and certainly not her sense of humour.
Mirko
Mirko is our business professional, who, through his experience in management positions at major Swiss companies, has a holistic view and distinctive strategic thinking. As a former PR consultant and certified coach, he also has a high level of communication skills and reflection competence. He studied business administration at the University of Zurich. Mirko loves perfect products and keeps searching until he finds them.
#Local is the new global: small producers and
food start-ups are gaining market shares worldwide.
References
Customer statements about our cooperation.
#Small and large-scale producers inspire
each other’s innovative power
Contact
We are looking forward to your message!
Feel free to contact us at any time with a concern or question. We would love to meet you for a coffee. Virtual or on site.
nicole@upyard.ch