We support local food producers

on their growth path.

Upyard

Because Switzerland needs more

innovative, sustainable and tasty products.

Our services

We accompany food producers who want to boost their market success.

With many years of experience, we advise you on marketing, sales, strategy and organization and think outside the box together. We offer the following support:

Workshop & Consulting

If you want to tackle a project with additional support and expertise, or if topics are always on your mind but you never find the time: That’s where we come in. We often use workshops to develop ideas and solutions together and then compile the results. You and your team are always part of the process, which ensures that the results fit for you.

Team on-demand

In peak times and for special tasks, we offer support as short-term team members: we take on tasks and projects, plan, clarify and organize. This way you can cope with the high workload or implement ideas without enlarging your team.

We support you in the way you need us.

We work together in the way that suits you and your team best, either on a one-off basis for a specific topic or over the longer term for your projects. In any case, we look for a cost-optimized solution for you and your company.

For small producers
  • Situation assessment
  • Annual planning
  • Budget planning
  • Customer acquisition
  • Social media consulting
  • Implementation of marketing activities (e.g. newsletter, promotions, PR etc.)
For food start-ups
  • Business model development
  • Growth plan
  • Positioning and brand architecture
  • Brand development
  • Marketing & sales planning
  • New product launches
For established food producers
  • Growth projects
  • Optimization of strategy process
  • Marketing projects (e.g. repositioning, customer retention, etc.)
  • Sharpening corporate vision, purpose and values
  • Team organization and development

Our team

Top-quality and honest food is our passion. And we prefer to work not only for you, but together with you.

Nicole

Nicole is our marketing expert in the food sector. She has many years of experience in managing well-known international brands and has successfully promoted these brands, among other things, as marketing manager. She is very familiar with the consumer goods landscape in Switzerland. Nicole studied business administration with focus on marketing at the University of St. Gallen. In her free time she loves to read and try new recipes.

Tamara

Tamara is our sales strategist. She understands how to bring consumer goods into the pole position in retail by means of careful procedures, clear sales concepts and years of experience. As head of sales, she has proven how to build strong partnership relationships with retail companies for mutual success. Tamara is a business economist at ESB Reutlingen. She never loses her pragmatism and certainly not her sense of humour.

Mirko

Mirko is our business professional, who, through his experience in management positions at major Swiss companies, has a holistic view and distinctive strategic thinking. As a former PR consultant and certified coach, he also has a high level of communication skills and reflection competence. He studied business administration at the University of Zurich. Mirko loves perfect products and keeps searching until he finds them.

#Local is the new global: small producers and

food start-ups are gaining market shares worldwide.

References

Customer statements about our cooperation.

As the only manager of my company, Upyard’s individual offer is exactly tailored to me: depending on the business area, I have always been able to find the right answers for me so far, inspired by their expert knowledge. Upyard are quick thinkers, subtle, solution-oriented and very likeable to me. I can recommend Upyard to anyone who wants to absorb input outside of his or her own small business world and is willing to face targeted questions even on sensitive topics.

Sibylle Jenni, The Tiny Factory

Our collaboration with Upyard in the context of a strategy workshop series was very goal-oriented and a valuable perspective from outside. Their work was clearly structured and the time available was used optimally. We were motivated to be courageous and choose our own path.

Karin Spori, foodwaste.ch

Upyard proved to be an extremely reliable, professional and strong partner. In various workshops, we were able to work out feasible and creative solutions together with Upyard and were advised in a way that suited our needs. Upyard was able to empathize with our requirements and objectives. We were able to benefit from Upyard’s high level of consulting competence and comprehensive know-how, especially due to their open mindset and systematic approach.

Walentina Mejenina, Dr. Oetker Schweiz

 

Upyard is extremely structured and snappy, its comprehension of questions is lightning fast, the situational overview is convincing. The avoidance of blah-blah is impressive.

Ueli Merz, Brauerei Seebueb

 

Upyard quickly grasped my marketing needs for our food startup, developed a super communication concept for the launch of our first product and supported its implementation with a PR campaign. Upyard also provided valuable support for our brand strategy and prepared us for independent development. I am very grateful for the always highly professional, reliable and flexible support and the partnership with a lot of empathy.

Doris Erne, Wheycation

 

#Small and large-scale producers inspire

each other’s innovative power

Contact

We are looking forward to your message!

Feel free to contact us at any time with a concern or question. We would love to meet you for a coffee. Virtual or on site.

nicole@upyard.ch